Privacy Policy
Last Updated: January 2026
British Country Sports ("we," "us," "our," or "the Site") operates britishcountrysports.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website and use our services, including our tennis betting site reviews and affiliate recommendations.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and other contact details.
- Automatic Information: We automatically collect your IP address, device type, browser type, operating system, and pages visited.
- Cookies: We use cookies and similar technologies to track your activity and preferences on our Site.
- Usage Data: We collect information about how you interact with our content, including clicks, scrolls, time spent on pages, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide and improve our Site and services
- To conduct analytics and understand user behaviour
- To track affiliate commissions and partner referrals
- To personalise your experience and deliver relevant content
- To comply with legal obligations and prevent fraud
- To send you updates, newsletters, and promotional materials (with your consent)
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors use our Site using tools such as Google Analytics.
- Affiliate Tracking Cookies: Used to track clicks and referrals to our partner casinos and betting sites.
- Marketing Cookies: Used to deliver personalised advertisements and track campaign performance.
You may opt-out of non-essential cookies through your browser settings or by using our cookie consent banner. However, disabling certain cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators, sportsbooks, and affiliate partners. We are not responsible for the privacy practices, content, or accuracy of third-party websites. We encourage you to review the privacy policies of any external site before providing your personal information. Your use of third-party sites is at your own risk and governed by their terms and policies.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You may request that we limit how we use your information.
- Right to Data Portability: You may request your data in a structured, commonly used format.
- Right to Object: You may object to processing of your data for marketing and analytics purposes.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Personal information provided via contact forms is retained for up to 3 years
- Analytics and usage data is retained for up to 26 months
- Affiliate tracking cookies are retained in accordance with partner requirements, typically 30-90 days
- You may request deletion of your data at any time, subject to legal obligations
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or report a privacy concern, please contact us at:
Email: privacy@britishcountrysports.co.uk
We will respond to your request within 30 days as required by UK GDPR. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: Gambling involves risk. Our Site is for informational purposes only. We do not endorse gambling as a method of income and encourage responsible gambling practices. If you require support, contact Gamble Aware or NPSF.